![]() ![]() Every year I’m just always keeping my eyes open and looking for ways to organize and manage my domain names more efficiently. Oh and just to be clear, I’m not being paid to write about Domain Punch, they aren’t a sponsor, and I’m not being paid to write this article. While the creators of Domain Punch do have Mac software, it’s another solution called “Watch My Domains” which also looks pretty handy but doesn’t seem as full featured as Domain Punch Pro. ![]() Before Watch My Domains, people often used spreadsheets to track their domain names. Use it to track expiration dates, nameserver, and ownership data in a simple dashboard that can be easily sorted. I’m going to be taking Domain Punch Pro for Windows for a spin for the next month. Watch My Domains from Domain Punch is a well-known, software-based solution for tracking domains. Just input your domain names and select the alerts you want. Also there’s some things that just don’t change much for me like nameservers since I’m not changing these more than once or twice a year if that. DomainIQ is a simple web-based solution for monitoring domain names. I’ve always known that a better solution should exist since updating a spreadsheet is pretty darn manual, but I also only have hundreds, not thousands of domain names so it’s still very possible. It’s not that I haven’t found tools that offer something more than a spreadsheet can, it’s that I usually can’t customize things the way I’d like which means that I miss tracking information that’s important to me. Digital competition is more intense than ever: Rebranding can give companies a competitive advantage-one that not only serves as a moat around their brand and a force multiplier for their marketing efforts, but is also an appreciating asset on their balance sheet.įorbes Business Council is the foremost growth and networking organization for business owners and leaders.Over the years I’ve tried a handful of different solutions for managing my domain names but always find myself going back to a good old spreadsheet. Great names help ensure that your brand is top-of-mind and credible, thus reducing your marketing spend. I've found this efficient and elegant process can shorten the branding process from months to weeks. Lastly, qualitatively and quantitatively test the surviving candidates (don't guess-test!), helping to ensure that you rocket out of the gate with the right name that resonates with your target market from day one. Then craft meaningful origin stories that resonate with the service offering and needs of the target audience. com domains matching both strategy and budget. Once a short list has been identified, consider the naming candidates that have available. If you do decide to go it alone, make sure that you use a reputable escrow service when finalizing any agreed-upon domain name transaction. (Disclosure: My company helps with this.) Look for a brokerage that is well versed in sourcing, negotiating and acquiring domain names. Look for a word or words that have positive-to-neutral meanings.Īs premium domain names can be difficult to source and legacy domain name owners can be notoriously difficult to track down, you may want to consider engaging a reputable domain name brokerage. Ideally, three to eight characters in length.Ĥ. One word in the English dictionary two words as a backup plan.Ģ. When considering prospective domain names, prioritize the following:ġ. ![]() By conducting these types of research, you can gain valuable insights into the strength, or weakness, of your brand's name and position in the market and make informed decisions on whether or not to invest in a rebrand. ![]() This approach measures how well your brand is recognized when consumers are given specific prompts or cues.īoth are useful tools for understanding your brand's recognition and recall among consumers. For example, a question could be, "Which of the following luxury watch brands have you heard of?” This would be followed by a list of luxury watch brands. On the other hand, aided brand awareness studies provide prompts or cues to help consumers remember brands. For instance, a question could be, "What luxury watch brands can you think of?" This approach provides valuable insights into how well your brand is known and how easily it comes to mind for consumers, without any external influence. Unaided brand awareness studies ask consumers to recall and name brands in a specific category without any prompts or cues. To accurately measure how well your brand is recognized and remembered by consumers, there are two main types of research methods: aided and unaided brand awareness studies. Brand awareness is a crucial metric for any business looking to succeed in today's competitive market. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |