![]() ![]() The company, former known as Postabon, Inc., is a technology company that develops CRM and marketing automation software for local businesses with the goal of building relationships with new as well as existing customers. The company was able to raise 30 million dollars in venture funding from companies such as Georgian Partners, Google Ventures, Spark Capital, OpenView Venture Partners, Scout Ventures, as well as a group of angel investors. The company is headquartered in New York City and has offices in both Denver, Colorado and Austin, Texas. In 2010, Signpost was founded by two gentlemen named Stuart Wall and John Buchanan out of Harvard Business School. The company’s core values consist of fighting for small businesses, focusing on impact, making sure the team wins, making your own luck work for you, and acting like owners at all times. Work closely with the sales team and continue to build a strong working relationship between the teams.The mission of Signpost is to empower local businesses to build lasting customer relationships.Define targets and metrics to measure success for all growth initiatives, as well as forecast longer-term targets for marketing contribution to pipeline and revenue.Evaluate and implement marketing technology tools to streamline marketing processes and improve performance.Develop a deep understanding of buyers, pain points, value propositions and driving marketing campaigns that resonate with our target audience.Know what makes a great email, which partners/programs handle compliance, how to handle massive and frequent pushes, and which technologies to employ Create compelling emails and newsletters segmented to specific audiences.Develop customized landing pages and optimize funnel testing to continuously improve conversion. ![]()
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